I'm Hattie and as a creative strategist specializing in brand and experience design, I excel at solving complex problems for clients navigating the intersection of their identity, offerings and customer needs—a multidimensional realm encompassing brand, marketing, strategy, content, and HCD (human-centered design)—delivering digital experiences with a heartbeat and meaningful utility.

I highly value design thinking having a seat at the proverbial table in corporate/business leadership, as well as the importance of hiring, building, and promoting diverse teams. I prioritize fostering a culture that encourages innovation through embracing new perspectives and adopting new ways of working.

My belief centers around prioritizing customers, creativity, and innovation, with design and customer service at the forefront. I emphasize strategic thinking that aligns with customers' values and understanding their behaviors, going beyond mere provision of cool features. Building without purpose is unproductive; instead, products should offer fresh solutions, solving valid problems and meeting unique needs.